mac
mutations

The 2025 edition of the Printemps du MAC is presented under the theme of MUTATIONS. A theme that highlights the movements, transformations, and constant evolution of the art world, and therefore that of the MAC.

For the event, three artists have been selected who address the theme of mutations, either through their works or their philosophies. Each work, through its visual quality or symbolism, reflects the evening's theme. In the spirit of mutations, a guest artist will create a unique, sculptural work that will echo the theme of mutations, based on the three works presented.

During the evening event, the MUTATIONS: ECHO gallery and experience space will allow visitors to view the work symbolizing MUTATIONS materializing in real time and acquire a 3D printer interpretation. The print created during the evening will be sold to the highest bidder, and all profits will go directly to the MAC Foundation.

visual identity / 2024

graphic design :  Emma Chevillot-Versini

Spatial Stimulation : Julie Thoorens
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3D Printing : Rémy Sheperd
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Project created as part of the Visual Identity System course (DES32BW) presented by
Marie-Elaine Benoit at the UQAM School of Design

Design of the visual identity for the "Les Printemps du MAC" event. The project involves the creation of the event, the creation of the brand logo and a sub-brand, as well as a complete graphic design system for the event.
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"The event's mission is to introduce and promote the MAC to the next generation [...] to raise awareness of contemporary art among the rising generation [...] and to mobilize them in support of philanthropic initiatives that benefit the development of the MAC." (MAC)